Brand asset management : driving profitable growth through your brands.
Davis, Scott M
Brand asset management : driving profitable growth through your brands. - 1a. ed. - San Francisco : Jossey-Bass., 2002. - 265 p.
ADMINISTRACION DE PRODUCTOS
MARCAS
MARCAS REGISTRADAS
PRODUCTOS
Brand asset management : driving profitable growth through your brands. - 1a. ed. - San Francisco : Jossey-Bass., 2002. - 265 p.
ADMINISTRACION DE PRODUCTOS
MARCAS
MARCAS REGISTRADAS
PRODUCTOS