000 | 00788nam a22003137a 4500 | ||
---|---|---|---|
001 | 26676 | ||
003 | CLSAUCC | ||
005 | 20240913114851.0 | ||
006 | a||||| |||| 00| 0 | ||
007 | ta | ||
008 | 180109n sp ||||| |||| 00| 0 spa d | ||
035 | _a(OCoLC)1132658454 | ||
040 |
_aCLSAUCC _cCLSAUCC _dCLSAUCC |
||
084 | _a658.8 K 87i 2000 | ||
100 | 1 | _aKotler, Philip | |
245 | 1 | 0 | _aIntroducción al marketing. |
250 | _a2a. ed. | ||
257 | _aEspaña. | ||
260 |
_aMadrid : _bPerason Prentice Hall, _c2000. |
||
300 | _a477 p. | ||
650 | 4 | _aCONSUMIDORES | |
650 | 4 | _aESTUDIOS DE MERCADO | |
650 | 4 | _aPLANIFICACION ESTRATEGICA | |
700 | 1 | _aArmstrong, Gary | |
700 | 1 | _aSaunders, John | |
700 | 1 | _aWong, Verónica | |
700 | 1 | _aMiguel, Salvador | |
999 |
_c26676 _d26676 |