| 000 | 00908nam a22003497a 4500 | ||
|---|---|---|---|
| 001 | 27306 | ||
| 035 | _a(OCoLC)1256008042 | ||
| 003 | CLSAUCC | ||
| 005 | 20210706215756.0 | ||
| 006 | a||||| |||| 00| 0 | ||
| 007 | ta | ||
| 008 | 180109n ||||| |||| 00| 0 spa d | ||
| 040 |
_aCLSAUCC _cCLSAUCC _dCLSAUCC |
||
| 084 | _a658.8 K 39 2003 | ||
| 100 | 1 | _aKerin, Roger A | |
| 245 | 1 | 0 | _aMarketing. |
| 250 | _a7a. ed. | ||
| 260 |
_aMéxico : _bMc Graw-Hill Interamericana., _c2003. |
||
| 300 | _a857 p. il. | ||
| 520 | _aincluye 1 CD. incluye 1 CD. | ||
| 650 | 4 | _aCONDUCTA DEL CONSUMIDOR | |
| 650 | 4 | _aCONSUMIDORES | |
| 650 | 4 | _aDESARROLLO DE PRODUCTOS | |
| 650 | 4 | _aESTRATEGIA COMERCIAL | |
| 650 | 4 | _aMARKETING | |
| 650 | 4 | _aMARKETING DIRECTO | |
| 650 | 4 | _aMERCADO POTENCIAL | |
| 700 | 1 | _aBerkowitz, Eric N | |
| 700 | 1 | _aHartley, Steven W | |
| 700 | 1 | _aRudelius, William | |
| 999 |
_c27306 _d27306 |
||