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001 38710
035 _a(OCoLC)1256063642
003 CLSAUCC
005 20210707000959.0
006 a||||| |||| 00| 0
007 ta
008 180109n ||||| |||| 00| 0 spa d
040 _aCLSAUCC
_cCLSAUCC
_dCLSAUCC
084 _a658.827 D 261 2002
100 1 _aDavis, Scott M
245 1 0 _aBrand asset management :
_bdriving profitable growth through your brands.
250 _a1a. ed.
260 _aSan Francisco :
_bJossey-Bass.,
_c2002.
300 _a265 p.
650 4 _aADMINISTRACION DE PRODUCTOS
650 4 _aMARCAS
650 4 _aMARCAS REGISTRADAS
650 4 _aPRODUCTOS
999 _c38710
_d38710