| 000 | 00827nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 53101 | ||
| 035 | _a(OCoLC)1256007208 | ||
| 003 | clsaucc | ||
| 005 | 20210706231808.0 | ||
| 008 | 180718s2001 mx ||||| |||| 00| 0 spa d | ||
| 020 | _a9702601010 | ||
| 040 | _cclsaucc | ||
| 082 |
_a658.8 _bK 87ma |
||
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing / _cPhilip Kotler, Gary Armstrong; revisión técnica Marcela Benassini |
| 250 | _a8a. ed. | ||
| 260 |
_c2001 _aMéxico : _bPearson Educación, |
||
| 300 | _a691 p. | ||
| 500 | _aEdición adaptada a Latinoamerica | ||
| 504 | _aIncluye índices Incluye glosario | ||
| 650 | 7 | _aADMINISTRACION DE VENTAS | |
| 650 | 7 | _aCOMERCIALIZACION | |
| 650 | 7 | _aGESTION DE NEGOCIOS | |
| 700 | 1 | _aArmstrong, Gary | |
| 700 | 1 |
_aBenassini, Marcela, _erev. |
|
| 999 |
_c53101 _d53101 |
||
| 942 | _2ddc | ||